What to Know About Bulk SMS Marketing Strategy?

There are about 4.5 billion mobile subscribers all over the world, with mobile marketing fast becoming an effective investment option for MNCs and entrepreneurs. Mobile phones have become an important aspect in our life and reaching out to people through short messaging service has been an unparalleled appeal. With cost efficiency, dependability and faster turnaround, bulk SMS marketing is proving to become a better mechanism in the present day marketing arena. It is estimated that by the year 2014, use of mobile internet is estimated to take over desktop internet. The response time of SMS is 8 times more than the email.

The number of mobile users is also growing and this device has become an important point of access allowing company and business owners to reach out to potential customers with ease. About 98% of SMSes are opened and read by people, which makes mobile marketing an efficient strategy in the present day competitive business arena. These statistics clearly pinpoint the relevance of SMS marketing as an effective tool. Previously, entrepreneurs and businesses had to depend on the providers of bulk SMS service for sending out bulk messages to customers. However, today, software provides entrepreneurs the benefit of conveying updates within a single click.

This is one of the cost efficient and simplest modes of reaching out to a large audience within a short period of time. Bulk SMS services allow you to send your ad message directly from the excel database, either from your PC or from your mobile. With the increasing popularity of bulk messaging in the field of advertising, the service is being constantly used in corporate houses, financial institutions, FMCG marketers, educational institutions and other sectors. The software allows you to send out personalized messages to prospects, remaining in their inbox unless deleted by the customer.

Even if the user does not have any immediate requirement for the promoted product, they can get in touch with your business in the future whenever there is the need since your contact is saved in their inbox. Since it has efficient performance, large scale organizations have started using this strategy for enhancing business productivity. This is why entrepreneurs should choose the software based on their requirement. The software with advanced functionality allows you to access a large number of audiences at a go. It is a successful means of staying ahead of competitors.

Most businesses resort to sending bulk SMS to their clients. The bulk SMS service is an effective way of reaching out to customers.

eSIMs: How to activate yours

If you’re the owner of a smartphone released in the last year or two, it’s likely that your phone is fitted with an eSIM. If you’re unsure what eSIMs are, don’t worry as you’re not alone. Millions of smartphone users around the world are holding a device that has its very own virtual SIM card built inside that helps them connect to cellular services – and they don’t even know it!

What are eSIMs?

eSIM is a chip embedded inside a range of devices that can either replace an existing SIM card, or act as a companion to it. A bit like a regular SIM, users can purchase cellular plans that activate the SIM with services like voice, SMS and data. And just like a regular SIM card, a user can choose from a whole host of network providers and deals.

However, an eSIM is activated in a totally different way to a regular SIM card. Unlike purchasing a physical SIM card from a network operator like Vodafone, users can download their mobile service over the internet and activate their eSIM at any time. The plan will even work concurrently with a user’s regular SIM card, meaning there’s no need to remove an existing SIM.

Although a user can only have one physical SIM card loaded into a phone at a time, they can actually store as many eSIM plans as they like within the single embedded SIM. They can switch easily between network providers and offerings, always making sure they have the best deal possible.

Why use an eSIM?

There are many uses for eSIMs, but the most common is to support cheap communication while traveling overseas. As an eSIM chip can be reprogrammed to any participating mobile network provider around the world, users are no longer tied to expensive roaming charges applied by their regular operator. Instead, those with an eSIM-enabled device can find and download a cost-effective plan for their chosen location – whether that be from a local operator or an eSIM designed for travel.

Other uses for eSIM include:

Adding a second line to your handset and enjoying a personal and business line on one device
Being able to access multiple networks to enjoy stronger coverage in your area
Connecting other devices to the internet. i.e. tablets or wearables

Where do you buy eSIMs?

eSIMs can be bought through participating traditional Mobile Network Operators (MNOs) like Verizon, T&T or O2, or through Mobile Virtual Network Operators (MVNOs) who own online eSIM stores. However, no two eSIM plans are the same and offerings will vary depending on whom you choose to purchase from.

MNO plans are popular for a number of reasons:

A user wishes to switch their regular plan over to an eSIM plan
A user wishes to add a second line to their device from the same operator
When overseas, they want to download an eSIM plan from a local MNO to benefit from local-rates
So, why is there a demand for stores that sell eSIMs online? What is the difference?

Instant download – customers buy online and can activate their plan immediately
Often cheaper than domestic MNOs, with the same level of coverage (or more)
Greater variety of plans and packages available – everything from data-only bundles to global plans with voice, SMS and data services
Generally less commitment and greater flexibility – no lengthy contracts
Regardless of where you choose to purchase your eSIM from, the plan is activated over-the-air and completed by scanning a provided QR code which is sent to you via email or in the post. Users scan the QR code using the guidelines provided and then follow the instructions given by your phone manufacturer. Set-up is done in a matter of seconds.

eSIM devices list

Not sure if your smartphone is eSIM enabled? Here is a list of compatible eSIM-enabled handsets and laptops/tablets:

Handsets:

Apple’s iPhone 10, 11 and SE (2020) series’
Huawei’s P40 series’
Samsung’s S20 and Z Flip series’, Note 20+ and Galaxy Fold
Motorola Razar
Google Pixel 3 and 4 series’
Tablets and PCs:

Apple’s iPad Mini (5th gen.), iPad (7th gen.), iPad Air (3rd gen.), 12.9-inch iPad Pro (3rd gen.), 11-inch iPad Pro
Windows 10 devices

In the coming years, it is expected that up to 60% of all smartphone sales will be eSIM-enabled, making it the norm to download your mobile service over the internet. If you already have an eSIM-compatible device in your hand, why not activate a plan today?

HOW TO DEAL WITH ACNE AND PIGMENTATION FOR DRY SKIN

Acne and pigmentation are welcomed by none. And for those with Dry skin, dealing with this could be no less than an unpleasant dream.

Dry skin is the most sensitive of all skin types. This makes it more prone to rashes, acne, dark spots and pigmentation. Exposure to UV rays and free radical damage results in skin irritation as well.

Daily skin care is important to get your skin ready everyday, especially when you have a dry skin type. The products you choose must have ingredients that can lock the moisture in, balance the skin pH and prevent the skin barrier. Also, they must prevent the skin from everyday environmental damage. However, choosing the appropriate product for Dry skin is a crucial task.

Let’s help you have a simple and fuss free skin care regimen -

Double Cleansing just saves the day -

Double cleansing your skin aids it to break down dirt and impurities, keeping it balanced and healthy. However, it is necessary to choose the right cleanser combination, when you have dry skin type or you can run into a disaster.

Harsh cleansers can rip off the healthy lipids and ceramides making the skin even more drier. Oil-based cleansers are generally recommended. You can opt for cleansing balms infused with shea butter, hemp or coconut oil followed by PHA-based cleanser. It’ll help you boost hydration and prevent the skin’s lipid barrier. Do not forget to moisturize your skin.

A hydrating face wash works wonders -

If you don’t wash your face everyday, the probability of breakouts could increase due to clogged pores with dirt and other pollutants. But It isn’t easier to choose just the right cleanser when you have dry skin. The product should be hydrating, soothing and skin pH friendly at the same time.

However, if you look for these three ingredients in any product, you’ll win the game. Always choose the face wash that contain the ingredients like -

Hyaluronic acid
Niacinamide
Glycerin

Any cleanser with the mentioned ingredients, could revive your skin. They are an extra punch of hydration, aids maintaining skin pH and reduces pigmentation.

Exfoliation revives the skin -

Dealing with acne and pigmentation on dry skin can be more easy if you follow exfoliation in your skin care regime. If not, you must include the same.

Exfoliating twice or thrice in a week can get you the best results.

Mandelic or Lactic acid could be an apt choice for those with dry and sensitive skin. Both of them belong to the AHA family. Unlike others, mandelic and lactic acid are gentle exfoliants and an excellent moisturizer making them ideal for sensitive skin types.

The exfoliating action of these, removes the dead skin cells, boosts collagen production accelerating the cell turnover. They diminish pigmentation and brightens the skin tone by reducing acne.

Reduces acne and Pigmentation
Serums are best for skin nourishment -

Niacinamide and Vitamin-C based serums are an extra dose of nourishment for skin. When it comes to acne and pigmentation issues, serums could be a great choice.

Vitamin-C based serums are best to introduce in your morning skin care regime. Being a natural brightening agent, vitamin-C, lessens blemishes and dark spots on the skin. It increases the infusion of antioxidants to the skin which help in reducing the severity of acne.

Soothing nature of Niacinamide calms down the irritated skin. When used overnight on a daily basis regulates sebum secretion and heals the skin. You can also opt for alpha arbutin serum, which is known to treat pigmentation, sunspots and breakouts. It is rich in antioxidants that protects and nourishes the skin. Azelaic acid could also be an alternative.

Follow up with moisturizer -

Moisturizing is an essential step of any daily skin care routine. However, for dry skin types, it should have some special ingredients that could not just keep the skin hydrated but also prevent the environmental skin damage when exposed.

These special ingredients are hyaluronic acid and glycerin, as they attract moisture. There should be an apt concentration of oils as well to keep the skin enriched with healthy lipids. You can choose either cream or oil based moisturizer.